A responsive web design site adjusts your content to all screen formats.
Creating a responsive web design site has become easy and much cheaper than you think.
There are many choices of customizable templates, which allow you to create a beautiful responsive site with readable content.
But, the design of your site is far from the most important thing.
On the contrary, the design must be erased to highlight your content, because it is what interest your visitors.
The biggest sites are not mistaken there. Logo on the top left, clear and user-friendly menu and white background. It is the content that is highlighted.
How people perceive your business is an important factor in staying competitive.
If your site is not responsive web design with a clear presentation and readable content, there is little chance that visitors to your site will become prospects and even less customers.
A responsive site that adapts to all mobile screen formats gives your customers and potential buyers a good impression of your business and encourages them to learn more about your products and services.
But, most importantly, the content of your responsive site must speak to buyers at all stages of their purchase choices and decisions to convert qualified prospects into customers.
This is what the Inbound Marketing method that we put in place is for, so that your site converts visitors much better into qualified prospects and then into customers. In fact, this method consists of applying sales methods (and not intrusive direct marketing) to the digital world. You have to go from the stage of “proclaiming” to the stage of “demonstrating” your know-how. Informative and engaging content is useful and decisive in gaining the trust of visitors and helping them understand that your offer is the one that best suits their needs.
The first thing to do when creating a responsive web design site is to define your unique selling offer to stand out from the competition.
Then you have to create SEO-optimized content (Search Engine Optimization) to position yourself on search engines by targeting the keywords used by potential buyers who demonstrate the interest of your offer.
We can then, in a second step, set up an SEO Friendly Content Marketing strategy by writing and regularly publishing articles on a blog that becomes your online news magazine. This will significantly increase your online presence and make you a thought leader in your industry.
The main function of your responsive web design site is to make your content clear and readable on all screen formats. Because it is your content that will or will not convert visitors to your site into customers.
A responsive web design site designed inbound is a site that better converts visitors into prospects, then into customers.
How to ?
- Simplify the page to make it easier to adapt to mobile
- Use media queries to adapt to different screen resolutions
- Define the boundaries segmenting the different screen sizes
- Build your model on a flexible grid
- Adapt your images to the screen size, the smaller the screen and the smaller the image must be tightened
- Do not forget to border the images with max and min so that they remain readable
- Use relative values
- Organize the contents on the mobile in the form of a column …and remove non-essential content
- Do not forget in the header the tag